Stereotype and Prejudice Marjorie

Title: Prejudice Prejudice Marjorie W. Davis PSY/285 February 28, 2012 Michael Ford Abstract Our discussion is about how does society confirm prejudicial attitudes? How does ones social identity contribute to prejudice? How do emotions encourage prejudicial attitudes? What cognitive processes influence prejudice? Our text has explained competition; competition is an important source of frustration that can fuel prejudice. When two groups compete for jobs, housing, or social prestige, one group’s goal fulfillment can become the other group’s frustration. PrejudiceSociety confirms prejudice by what you possess and how much money you have. If you are not in a certain bracket such as (high class or middle class), you are considered poor. Prejudice helps justify the economic and social superiority of those who have wealth and power. Of course they will not give a chance at credit to buy a house, car, or start a business. Society, also confirm prejudice by the way you dress o r the car you drive. Society confirms prejudicial attitude by focusing on personal individuality and Independence, as opposed to becoming a team with neighbors and friends.I am so glad that God looks at the heart and man looks at the outer appearance. One's social identity contributes base on a realization of limited environmental control. The more you believe that you can impact your environment or social status, the less roll social identity plays Emotions really affect prejudicial attitudes because most of the time people make decisions based on their emotions. Emotions of fear and sadness or joy and gladness, which can cause you to project feelings in a hurtful way, rather than in a helpful manner Cognitive process influence prejudice through stereotyping, which cause prejudice.This can be a result of the normal ways in which we simplify and organize the world. Stereotypes are the social scripts we have in our heads about others and the roles we believe they should play in our s ocially constructed world. It is important to have the understanding of the basic concepts of prejudice and racism, and how to lessen their destructive effect (Rosado,  1995-2012). Reference Rosado, C. (1995-2012). Critical Multicultral Pavilion Research Room. Retrieved from http://www. edchange,org/multicultral/papers/caleb/racism. html

Who is responsible for the downfall of Macbeth and how far does he fit the role of a Tragic hero?

In my essay I am going to be writing about who is responsible for the downfall of Macbeth and how far does he fit the role of a tragic hero. During the play we see how Macbeth's attitude changes. For example, at the beginning of the play, when he meets the witches, it is the witches want to meet him, â€Å"There to meet with Macbeth,† When he first meets them he talks in mannered voice. However after he becomes a king, he goes back to meet the witches and he is more demanding. In my opinion, there are many people responsible for Macbeth's downfall, Lady Macbeth, the witches and Macbeth himself. I am going to be discussing how they individually responsible and how they contribute to his downfall. For the second part of my essay I have been asked to discuss how far he fits the role of a tragic hero. A tragic hero is the main character who at the beginning is good, brave and noble but who changes because of a fatal flaw. A fatal flaw is a kind of mistake that is very dangerous. It could lead to lots of people suffering. I think Macbeth does fit the role of a tragic hero. He was born of Noble blood. At the begging he is a brave man, known as a noble man, and would do anything for his country and his king. â€Å"For brave Macbeth, well he deserves that name,† This tells us that people at the beginning people thought that he was brave. However, at the end becomes bad and kills the king, his friend Banquo and Macduff's family. The fatal flow of Macbeth is his ambition and desire. His ambition and desire made his country and himself suffer. â€Å"My way of life is fallen into the sere.† This shows that he has realized his mistake, which is another thing related to the title ‘tragic hero'. At the end the tragic hero realizes their mistake. In my essay I will be discussing who is responsible for his downfall which leads him to become a tragic hero. Macbeth was based in the 16th century. Supernatural belief during the 16th Century was a huge part of the resulting deaths of thousands of innocent people. Many years ago, people couldn't find any evidence to what caused the natural things like lightning in the sky, rain, birth and death. Because of this, they believed that natural things were controlled by the witches. They believed that witches can do various things, for example, they can control the weather, they can predict the future, they could fly, they could swim and also mostly they were women. Some women were put in the witch test. They would drop somebody in the water and if they can swim, they were witch and they would be punished to death. If they can't swim, they would drown and die. In my opinion, the first people who could be held responsible for Macbeth's downfall are the witches. At first Macbeth was a noble and a loyal man who would never even think about killing his king. However, the witches gave him the idea of becoming king. They prophesied his future. The prophecies were: 1 WITCH: â€Å"All hail, Macbeth! Hail to thee, Thane of Glamis!† 2 WITCH: â€Å"All hail, Macbeth! Hail to thee, Thane of Cawdor!† 3 WITCH: â€Å"All hail, Macbeth, that shalt be King hereafter!† These prophecies were saying that he is the Thane of Glamis; he will become the Thane of Cawdor and would eventually become the king. At first Macbeth didn't believe in them. However, as soon he found out that he was the Thane of Cawdor, â€Å"He bade me, from him, call thee Thane of Cawdor.† He started to think about the prophecies again. â€Å"This supernatural soliciting cannot be ill, cannot be good. If ill, why hath it given me earnest of success, Commencing in a truth? I am Thane of Cawdor. If good, why do I yield to that suggestion?† On the other hand, the witches never told him to kill the king. They never told him he had to do anything. He could become the king like he became the Thane of Cawdor. In my opinion, we cannot really say they are entirely responsible for his downfall. God gave free will so he could have chosen not to listen to the witches. I think Macbeth could have ignored the witches' prophecies like Banquo. Banquo was also given prophecies. The prophecies for Banquo were: FIRST WITCH: â€Å"Lesser than Macbeth, and greater.† SECOND WITCH: â€Å"Not so happy, yet much happier.† THIRD WITCH: â€Å"Thou shalt get kings, though thou be none.† Macbeth went on to not only kill the king; he also killed his friend Banquo and Macduff's family. He did this because he thought that Banquo's children would become the king and that the witches had placed a â€Å"barren sceptre† in his hand. So he tried killing Banquo's son but was failed to kill him. He wanted his children to become the king after him. Also the witches were involved in giving him the idea of killing Macduff's family. After he became the king of Scotland, he went back to the witches to find out more. They gave him three more prophecies, these prophecies were given by the witches' master, and they were: FIRST APPARITION: â€Å"Macbeth! Macbeth! Macbeth! Beware Macduff; Beware the Thane of Fife.† SECOND APPARITION: â€Å"Be bloody, bold, and resolute; laugh to scorn the power of man, for no one given birth to by a woman shall harm Macbeth.† THIRD APPARITION: â€Å"Be lion-mettled, proud, and take no care who chafes, who frets, or where conspirers are: Macbeth shall never vanquish'd be until Great Birnam Wood to high Dunsinane Hill shall come against him.† After hearing these prophecies, Macbeth felt invincible. He thought everyone is born of women so why should he be scared of Macduff, â€Å"Then live, Macduff. What need I fear of thee?† He also, after hearing the third prophecy, said â€Å"That will never be. Who can impress the forest, bid the tree unfix his earth-bound root? Sweet bodements, good! Rebellion's head, rise never, till the Wood of Birnam rise, and our high-placed Macbeth.† These prophecies led him to kill innocent people, the Macduff's family. I also think that Lady Macbeth can also be held responsible for her husband's downfall. The witches gave Macbeth the idea of becoming the king but Lady Macbeth persuaded him to kill Duncan. Lady Macbeth urged her husband to commit murder and it was this action that led to Macbeth's downfall but she did not know that he would go on to kill again and again. Nevertheless, she was just responsible for the murder of King Duncan but after he decided to kill more people, like Banquo and even Macduff to hide his sins. After Lady Macbeth receives the letter about how one of the prophecies from the witches came true, she calls upon the evil spirits. â€Å"Fill me, from the crown to the toe, top-full of direst cruelty.† She knows that Macbeth is a good person and he would not kill Duncan, â€Å"Yet do I fear thy nature: it is too full o' the milk of human kindness.† In Shakespeare's time women weren't treated equal as men. She would've have had more powers because if Macbeth becomes the King, then she can become the queen. Macbeth, on the other hand, does not like the idea at first of having to kill his king to take his position. He gives lots of reason to not to kill the king, â€Å"First as I am his kinsman and his subject, strong both against the deed; then, as his host, who should against his murderer shut the door, not bear the knife myself.† He also says that Duncan has been a good king. â€Å"†¦Duncan hath borne his faculties so meek, hath been so clear in his great office, that his virtues will please like angels.† Lady Macbeth becomes aware of her husband's weakness, and persuades him, allowing his ambitions get the better of him, and believed that it was her responsibility to guide Macbeth to being king. She accuses him of being coward and not a man. â€Å"And live a coward in thine own esteem,† here she says that is she living with a coward. Also she says what she would do if she promised something, â€Å"How tender ‘t is to love the babe that milks me: I would, while it was smiling in my face, have plucked my nipple from his boneless gums, and dashed the brains out, had I sworn as you have done to this.† This shows that she would have done anything she promised, although she is a woman, so he should do as he has promised to be a man. Macbeth tries to make Lady Macbeth understand the possible consequences for killing the king. He always tries to back down, â€Å"We will proceed no further in this business: he hath honoured me of late; and I have bought golden opinions from all sorts of people,† but she is always calling him coward and says he is not a man. He is scared if somebody finds out. He is ready to take on the consequences of the hereafter but he is afraid of the consequences of this life. â€Å"But, in these cases, we still have judgement here,† this confirms that he knows he is going to get punished on earth, which he is scared of. The final thing that is responsible for Macbeth's downfall is Macbeth's ambition. Macbeth could not control his urges to be King. He followed his ambitions without regard to humanity or the affects his actions would have on the people around him. He carried on and listened to his wife and the witches. Macbeth had a choice but he picked the bad choice and chose to kill the king and then later decided himself to kill again and again. â€Å"I have done this deed.† Lady Macbeth only manipulated him to kill the king, but the decisions to kill and Banquo and the Macduff family were his own. He decided to kill these people listening to the prophecies of the witches. He killed Banquo, and tried to kill Banquo's son, because he didn't want Banquo's children to be the king. He decided to kill Macduff because of the prophecies that were given by the witches the second time. Evidence that shows that he wanted to become the king is he wrote the letter to his wife. He wanted support from his wife. He should not have written the letter to his wife and not let her know about the prophecies. He chose to let her know and chose to let her persuade him to kill King Duncan. Writing the letter to his wife informing her about the witches and their prophecies shows that becoming king was initially in his mind. Macbeth was not weak but his ambitions made him morally weak. At the beginning of the play, Macbeth was described as a brave warrior who was loyal to his king. The king also liked him, â€Å"And, when he reads thy personal venture in the rebels' fight, his wonders and his praises do contend,† but like any other person, he had his fatal flaw. His fatal flaw was he had ambitions â€Å"vaulting ambition†. In conclusion I think that it was the witches and Lady Macbeth who are responsible for the start of his downfall. If the witches had not given him the idea of becoming a king then he probably would not have thought about becoming the king. If Lady Macbeth had not influenced him, then he probably would have stopped. However, Macbeth did listen to the witches and Lady Macbeth. Then he is the one who is actually responsible for his downfall. He is the one made the final decision and he is the one who led him self into the role of tragic hero. He made himself suffer, â€Å"My way of life is fallen into the sere.†

Analisis Bimbo

Grupo Bimbo: Growth and Social Responsibility The most important thing in a firm is its people, because investors give what they have, but people give what they are. — Lorenzo Servitje, Grupo Bimbo founding partner By 2008, Grupo Bimbo was the leading baking company in the Americas and one of the largest in the world. It had annual sales of over $7. 4 billion, more than 100 brands and more than 97,000 worldwide associates—as Bimbo liked to call its employees. It manufactured more than 5,000 SKUs (stock keeping units) from 83 plants located in Mexico, the United States, Central and South America, Europe and Asia. Bimbo distributed its products to more than 1 million sales outlets in 18 countries. Each of these points of sale was visited by more than 36,000 route salespersons. Its products ranged from sliced bread, buns, cookies, snack cakes, pastries, sweet baked goods, packaged food, tortillas, salted snacks, confectionary goods and goat milk sweet or â€Å"cajeta,† among other products. Bimbo was the largest Latin American-based food company and the second largest bread company in the world. For eight years in a row, Bimbo had been honored with the Socially Responsible Enterprise Award from CEMEFI, the Mexican Center for Philanthropy. Moreover, Grupo Bimbo was ranked in the 9th position of the Reputation Institute for best corporate reputation in the world. 1 The next Mexican ranked firms in the study were Grupo Modelo and Cemex in the 112th and 119th spot, respectively. Grupo Bimbo had set ambitious growth objectives beyond 2010. It wanted to become the world leader in the baking industry and one of the best food companies in the world. In order to achieve those objectives, it had embarked on an aggressive program of acquisitions in overseas markets, starting with the United States across the border, and going all the way to China. Even as we pursue an ambitious growth agenda, we cannot forget our core values and who we are as a company,† stated Don Lorenzo Servitje, the now retired 90 year old founder of the company. As Figure 1 shows, Bimbo captured its core values along the seven attributes of passion, profitability, effectiveness, team work, trust, quality, with the â€Å"person† coming at the ce nter. Under its second CEO, Roberto Servitje (now chairman of the board) and its current CEO, Daniel Servitje, the company had grown spectacularly and gained an international footprint. See Exhibit 1 for its revenue growth. â€Å"Yes, indeed we have grown ur business, not at the cost of our responsibility to society, but because of our investments in it. Going forward, however, we are a far more complex company than the one founded and 1to ensure that our values and strategy are in alignment,† asserted Daniel Servitje. Figure 1 Source: Grupo Bimbo. (In the figure above, the expression â€Å"efforts and illusions† under â€Å"profitability† is best interpreted as â€Å"efforts and aspirations. †) Mexico By 2008 Mexico was the second most populated country in Latin America (behind Brazil) with 105. 7 million inhabitants, 76% of them living in urban areas. In 2007 Mexico’s Gross Domestic Product (GDP) was $893. 4 billion –-the second largest in Latin America behind Brazil’s GDP of $1,286. 7 billion but ahead of Argentina’s $262. 3 billion, Venezuela’s $228. 1 billion and Colombia’s 2 Instituto Nacional de Estadistica, Geografia e Informatica, INEGI, www. inegi. gob, last viewed August 11, 2008. 2 Grupo Bimbo: Growth and Social Responsibility 509-025 $172 billion. Mexico was the 14th largest economy in the World. 3 Mexico’s GDP per head in 2007 was $8,219. However, Mexico was a country of contrasts: the lowest 20% of the population accounted for only 3. % of total income and the Gini coefficient was 0. 508. 4 Forty percent of Mexico’s population was considered poor, and 18% lived in extreme poverty. 5 Due to deficiencies in the public education system, the unskilled and low skilled labor pool was large and around 40% to 60% of the workforce worked in the informal sector. Mexico was ruled for 71 years by one single party, the Partido Revolucionario Insitucional, or PRI. The PRI led Mexico through a stabilizing development from 1958 to 1971 where the country industrialized and GDP grew at annual rates of 6%. From the 1970’s to the end of the 1980’s the PRI policies became very nationalistic and interventionist. This period was characterized by high inflation rates and frequent financial crises, where GDP plummeted, real incomes dropped, with high external debt and soaring interest rates. During this period, Mexico’s economy was heavily dependent on oil exports. In the 1990’s the PRI embraced free market and liberalization policies that included privatization of hundreds of state-owned firms, trade liberalization that culminated in the North American Free Trade Agreement, NAFTA, in 1994, and deregulation of various industries. After NAFTA, Mexico’s economy diversified and changed from being dependent on oil exports to manufactured goods exported mainly to the United States. After the Tequila crisis that started in 1994—where GDP plummeted 6. 2% in real terms and inflation rose above 52%—the PRI was historically defeated in the year 2000, and since then two presidents from the Partido Accion Nacional (PAN) had been in power: President Fox from year 2000 to 2006 and Felipe Calderon—who by 2008 was in his second year of presidency. Despite high hopes for President Fox’s administration, his political effectiveness was severely hindered by a divided congress, and economic reforms that were needed to improve the competitiveness of the country, such as fiscal and energy reforms, were not able to pass through Congress. Felipe Calderon, at his second year of term, faced similar obstacles. He proved to be a better negotiator than President Fox. His administration had been able to pass pension reform and a mild fiscal reform. However, one of the most important reforms needed for boosting Mexico’s competitiveness and growth—energy reform—had not been able to pass. High energy costs—along with high labor costs—were limiting Mexico’s ability to compete with other exporting countries such as China. Strengthening of fiscal and monetary policies since the end of the last century had translated into macroeconomic stability but growth was not catching up with the country’s needs. Average annual growth rates since year 2000 had been 3%, insufficient to alleviate poverty and reduce inequality. 6 Constraints for growth were high-cost labor and energy inputs, a weak non-oil tax base, continued dependence on US markets for exports, weak skill base and a shallow credit market. Calderon was struggling to pass the energy reform but it was hard to boost growth given high input costs and Mexico’s dependence on the slowing US economy. 3 World development indicators database, World Bank, July 2008, www. worldbank. org last viewed August 12, 2008. 4 Source: World development indicators, www. worldbank. org, last viewed 8/13/2008 and Mexico Country Profile, Economist Intelligence Unit. A high Gini coefficient indicates a high level of income inequality, 0 corresponds to perfect equality and 1 to perfect inequality with one person having all the income. Worldwide Gini coefficients range from 0. 49 in Japan to 0. 707 in Namibia (www. wikipidia. org last viewed 8/13/2008). 5 Mexico Country Brief, World Bank, www. worldbank. org, last viewed August 13, 2008. 6 Source: Banco de Mexico, www. banxico. gob, last viewed August 13, 2008. 3 509-025 Grupo Bimbo: Growth and Social Responsibility Grupo Bimbo: History The Servitje family started doing business in the baki ng industry early in the 20th century. When Lorenzo Servitje was 18 years old, his father—who had a well-known bakery called El Molino—died from a stroke. Lorenzo had to leave behind his accounting career in order to attend to his father’s bakery. On taking over, Lorenzo wanted to make the bakery something bigger and more ambitious. He wished to start a bread production and distribution business. On December 2, 1945, Bimbo was founded. It had five founding shareholders, all family members: Lorenzo Servitje and his younger brother Roberto Servitje among them. The logo, the Bimbo bear, was drawn by the wife of one of the founders. Bimbo started with only one brand, 38 workers, and 10 trucks to deliver the bread made in one plant in Mexico City. The first products were white boxed bread and toasted white bread. The production process was completely manual and rudimentary. Bimbo bread was quickly accepted by Mexico’s households because it was packed in transparent cellophane paper—instead of the traditional wax paper—which kept it fresh and also because its quality was easily seen. Another key to Bimbo’s success was its huge publicity campaign in newspapers, radio and the movies. Never before had so much been paid to publicize bread. 7 In the next few years, Bimbo quickly incorporated more products into its product line, such as whole wheat bread, sweet breads, cakes and sweet loafs. Its distribution network, however, only reached Mexico City and cities nearby. To reach other cities, Bimbo expanded its distribution system in a way similar to how newspapers were distributed at the time. By 1956, Bimbo had commissioned its first plant outside Mexico City. Having successfully built the company from scratch, in 1963, Don Lorenzo Servitje took on the role of CEO of Grupo Bimbo and his brother, Roberto Servitje, became CEO of Bimbo breads division. Over the next 15 years, the two brothers rapidly grew Bimbo’s sales to $425 million and 16,125 associates. At the beginning of the 1970’s, Bimbo opened the largest bread factory in Mexico and Latin America and one of the 10 largest factories in the world. In this factory, bread production was completely automatic. The factory produced one-and-half, big boxed bread, per second, which was completely unprecedented in Latin America. In 1979, Lorenzo Servitje handed over Grupo Bimbo’s presidency to his brother Roberto and he assumed the chairmanship of the board. In 1980, Bimbo went public with 15% of its stock in the Mexican stock exchange. The company was then valued at $12. 5 million dollars. The successful IPO gave the company confidence to expand into the United States. Bimbo sent its first trucks with bread to the U. S. to explore the possibility of catering to a burgeoning population of Hispanic consumers just north of its border. Satisfied with the existence of demand for its products, in 1987 Bimbo started to distribute products in Houston and Los Angeles. By the end of the decade, Bimbo had expanded to Central and Latin America as well. In 1997, Daniel Servitje, Lorenzo’s son, at the age of 39 with an MBA from Stanford University, became CEO of the group and continued to lead Bimbo’s internationalization effort through important acquisitions. Roberto Servitje took on the chairman’s position and Lorenzo stepped down from all formal positions. Daniel Servitje continued with the growth strategy of his predecessors, and in the year 2000, Grupo Bimbo expanded to Europe by acquiring two plants –one in Austria and the other in the Czech Republic- and in 2001 it expanded into Brazil. See Exhibits 2 and 3 for the company’s historical financial performance, and regional indicators. By 2007, the company had a sales turnover of Ps 72,294 million (or $6. 65 billion) and a net 7 â€Å"Bimbo: A 60-year History of Believe and Create† Source: www. rupobimbo. com. mx/admin/content/uploaded/Historia% 20Grupo%20Bimbo. pdf. Last viewed: July 8th, 2008. 4 Grupo Bimbo: Growth and Social Responsibility 509-025 profit of Ps 3,914 million (or $360 million). 8 Of its total sales, 67% were in Mexico, 22% in the U. S, and 11% from twelve Latin American countries. While Roberto Servitje at age 80 served as the chairman of t he board, Lorenzo Servitje at age 90 was still active in its social responsibility affairs. Products and Brands Through the years, Bimbo grew in its bread production and also added many new products and brands. With nearly 5,000 items in its portfolio, and the nearly 100 new products being added every year, the company offered something for every taste and every occasion. Many of these additions came through acquisitions of different firms and brands. Its Bimbo bread division was undoubtedly the flagship of the company, accounting for nearly 50% of all its revenues. Of its main brands, Marinela produced all sweet breads, buns and cakes. Its star product was the â€Å"gansito† or â€Å"little duck,† which was a cake filled with marmalade and covered with chocolate. By 1975, one million â€Å"gansitos† were sold daily. Barcel started off by producing candies, but by 1977 it had begun to produce a wide range of salted snacks. Production of candies was transferred to a new firm called Ricolino. By 2007, Bimbo dominated the market in the packaged bread segment in Mexico. In the salty snack category, Barcel was second to its main competitor Sabritas, owned by PepsiCo. Other important brands were Tia Rosa, which produced specialty sweet breads and flour tortillas, Milpa Real, which produced corn tortillas and Lonchibon, which made ready-to-eat food and snacks. Most of Bimbo’s internationalizations efforts were carried out through local acquisitions. Bimbo looked to acquire firms in regions and segments that provided a platform for growth. It also looked for strong brands that were complementary to its existing portfolio of products and brands, and also provided opportunities that could enable Bimbo to scale up and achieve cost savings. Exhibit 4 provides a summary overview of its various brands, the associated product lines, and their country of operation. Sales and Distribution System Bimbo had one of the largest and most complex distribution networks in the country—second only to Coca-Cola. With time, Bimbo’s distribution system had become more sophisticated and larger but qualitatively, it was essentially the same as when Bimbo started 63 years ago—products were delivered fresh directly from Bimbo depots to the retail store, there were no intermediaries in between. Bimbo products were distributed in to three different channels: supermarkets, convenience stores and through what was called the detail channel to mom pop stores (MPs). The importance of the detail channel was diminishing as MPs found it harder every day to compete with expanding supermarket chains and convenience stores that offered other services such as ready-to-eat food. In the last 10 years, the supermarket chains had grown considerably and the traditional MP channel was losing share (see Exhibit 5). Convenience stores especially, were showing strong growth as they expanded into suburban and rural areas. Moreover, large chain retailers such as Wal-Mart and Chedraui were offering banking services to their customers, thus making it harder for MPs to compete. The total grocery retail market in Mexico was estimated at $125 billion in 2007. 9 8 Foreign exchange as of December 28, 2007 was 10. 8662. Source: Diario Oficial de la Federacion. www. dof. gob. mx. Last viewed July 3rd 2008. 9 â€Å"Retailing Mexico: Country Market Insight,† Euromonitor International, May 2008 and â€Å"Top 5 Retailers in Mexico,† Planet Retail, September 2008. 5 509-025 Grupo Bimbo: Growth and Social Responsibility All Bimbo products—from all brands and from all plants—were taken to depots from where they were distributed to all channels. In Mexico, around 40% of Bimbo’s total workforce consisted of route-sales associates. Its flagship brand, Bimbo bread, was distributed in large trucks serving metropolitan cities and towns. The rest of the brands were distributed in smaller trucks by independent sales forces. The distribution system was highly programmed. A handheld computer contained all the information on customers, their average orders, product assortments, and their detail route. That information was synchronized with Bimbo’s server at the end of each day. Mexico has nearly 1 million sales outlets, of which Bimbo reached nearly 750,000. Salesmen arrived at the depot around 6:30a. m. to load their trucks. Thanks to the handheld, they knew which products to load depending on the routes they were assigned that day. Trucks were randomly inspected to cross-check the information in the handheld with the actual physical stock in the truck. Salesmen started their routes around 7:00a. m. At each sales point, salesmen delivered products that they booked and took back products before their â€Å"shelf life† had expired. This practice was necessary to insure that consumers had access to fresh product in the market at all times. All sales information was entered into the handheld for control of daily sales. At the end of their route, salespeople returned to their appropriate depots, where stocks were checked and the recalled products were readied to be sent to an â€Å"expendio† or discount store. Salespeople had sales’ goals that they could attain through increasing sales in each store or increasing the number of clients in their â€Å"route. † Daily wages to salesmen consisted of a base salary plus commission, which was a percentage of their daily sales. Commission, on average, was more than double the base salary. On average, a Bimbo salesperson earned slightly more salary than the one usually offered by food industry for similar positions. The traditional or detail channel was the most important channel for Bimbo because it represented its largest source of sales. Bimbo supervisors were always trying to encourage their team to expand their sales points to include nontraditional outlets such as gas stations, beauty parlors, internet cafes, among others. A large fraction of low-income people, who lived in rural areas or small towns, depended on the traditional MPs to buy their groceries. 0 See Exhibit 6 for a view of three semi-urban outlets. MPs usually sold at higher prices than supermarkets but lower than convenience stores. Most MPs had a very close relationship with their clients who often relied on the credit given by the store owner for their purchases. Most of the time customers cleared their accounts by pay day. Such credit was usually not offered by convenience stores or supermarkets. In spite of its service levels, the traditional channel was slowly disappearing. It was becoming increasingly difficult for the small MPs to compete with convenience stores and supermarkets. Their stores were smaller, the product range more limited, and the layout and management of the stores less professional. MPs had to pay for most of their inventory in cash. They received almost no credit from suppliers—some distributors such as Coca Cola, Sabritas (PepsiCo. ), had only recently started to offer credit to MPs. Moreover, because their purchase volumes were relatively smaller, they received no quantity-discounts such as those offered to convenience stores and supermarkets. As a response to the needs of the MPs but also as a way of maintaining Bimbo’s most important channel, in 2004 Bimbo initiated a bold new program called â€Å"Pesito. † 10 From field visits, the case writers estimated their size to be about 250 to 500 square feet. The owners reported average daily sales of between $200 and $450, of which sodas, juice and water accounted for 50%, food-30%, and tobacco-20%. Larger stores also carried cleaning and some health and beauty products. Some carried beer. Margins varied widely by product, averaging about 20%. 6 Grupo Bimbo: Growth and Social Responsibility 09-025 Pesito During the course of their daily route selling, salesmen offered credit on purchases of Bimbo products. Store owners wanting the credit paid a flat fee of 2 pesos (20 cents) regardless of the size of the order placed. The sales person entered the credit information on to his handheld so the record of each credit could be uploaded into Bimbo’s central system once the sales person ended his daily route. At the next visit to the store—which could be anytime between two days to one week, the store owner had to pay the credit to the sales person. The sales person would then give the store owner a receipt, which was printed from the handheld and the transaction was closed. If the store owner was unable to repay the credit, for a payment of 2 pesos the credit could be rolled over, but no new transactions would be made. Many Bimbo clients recognized that â€Å"Pesito† was a way to increase their income, without having to invest in inventory, helping them to grow their business. Consequently the default rate was very low. Bimbo had different sales forces for different brands, thus there were separate Pesito programs for each brand. For example, a store could have outstanding credit with Bimbo, Marinela, Tia Rosa and Barcel. The store would appear in the Pesito accounts under four different identifiers. There were limits to the amount of credit that a sales person could give per client, in most cases the equivalent of one week’s order; and then there were overall limits per route as well. Through steady efforts by Grupo Bimbo’s route sales people, approximately 350,000 of the small store owners participated in the Pesito program and paid on time, and Bimbo’s goal was to further increase that in the coming years. Microfinance for Store Owners Don Lorenzo Servitje had, among many other of his social concerns, the idea of helping the poor through micro credits. Don Lorenzo was particularly interested in the MPs store owners because, through Bimbo, he had noticed how they lived day by day solely with the income from their store. They had no health or life insurance and Don Lorenzo noticed how many times MPs had to close due to sickness or death in the family. Store owners also had no access to the formal financial system so they had to rely on money lenders, especially to make capital improvements in the store. They seldom had resources to invest in their store to make it more productive or more attractive to customers for example by installing new equipment, refrigerators, meat cutters, or a PC to access the internet. Thus in 1994, Bimbo started an alliance with Fincomun, a microcredit institution with the goal of providing further financial services to its MP clients. The loan process with Fincomun was simple. A Bimbo salesperson could recommend a client to Fincomun. Bimbo salespeople knew their clients quite well, their business model, their cash flow, and their credit reputation. If the client accepted the offered credit, Fincomun agents visited the store and gave them a check that could be cashed at a bank. If the Bimbo sales person assisted in the follow-on collection, they were paid a small fee for the effort. Only a very small proportion of Bimbo’s clients, however, were Fincomun customers (less than 5%). By June 2008, Fincomun also offered Life and Hospitalization insurance and had 400 clients in the pilot stage of the insurance program. History of Bimbo’s Corporate Social Responsibility From its very beginnings, Bimbo prided itself on its commitment to social causes and Mexico’s development. In 1954, not even 10 years after its founding, Bimbo opened a school for workers’ 7 509-025 Grupo Bimbo: Growth and Social Responsibility children. Since then, a percentage of Bimbo’s pre-tax profits were earmarked for social and educational causes. â€Å"I wanted to dedicate myself to something more than just making cakes and bread. I aspired to serve others,† Don Lorenzo was reputed to have said in a newspaper interview. 11 Even in hard times, Bimbo had avoided firing people and reducing the CSR budget. Roberto Servitje used to say, â€Å"Entrepreneurs are meant to create and grow, not to destroy. Over time, Bimbo’s portfolio of CSR programs had grown both in size and in sophistication. At the beginning, the programs were more geared internally, toward Bimbo’s associates. Over time, they expanded externally as well. Bimbo’s CSR programs were divided into a matrix (for a detailed description of programs see Exhibit 7). Daniel Servitje asser ted, â€Å"Our CSR programs are divided into six categories that overlap with each other. We have internal and external programs, and then we have economic, social and environmental programs. When Bimbo was founded, CSR was neither structured nor formal. It was something that we did because we believed in it; because the values of social awareness were embedded in all of us since we were children. † Martha Eugenia Hernandez, head of institutional relations and CSR and who had been at Bimbo since 1981, recalled â€Å"Don Lorenzo used to say, ‘Your left hand should never know what your right hand is giving. ’ And that was the philosophy behind CSR at that time; it was low key. † Roberto Perez Gomez, head of labor relations and a 20-year-old veteran of the company added, â€Å"With Don Lorenzo, Bimbo was a small and privately held firm; contact with associates was very personal. Even though Bimbo has grown rapidly and is now a public company, the social responsibility philosophy is still the same. Contact with associates is still personal. Daniel Servitje visits each plant every year and has annual meetings with associates of different areas. † The company’s CSR budget was determined as a percentage of its profits. This percentage was decided by a CSR committee comprised of five members of the board. The committee also decided which programs to support and to what amount. The profit percentage varied from year to year, and was determined independently for each country. Bimbo’s CSR programs were divided into four areas of commitment: Employees or Associates, Health, Environment, and the Community. Associates Since the beginning, one of our greatest concerns was our relationship with associates. We wanted people to work happily, we wanted them to identify with the company and we wanted them to be respected, having a non instrumental view of people; we wanted relations with personnel to be harmonious and cordial. With the years, the view of a highly productive firm that could also be a profoundly humane company consolidated. Profit sharing with our associates was higher than that required by law and many of our associates purchased shares with their monthly savings. 12 (Don Lorenzo Servitje13) 11 â€Å"Lorenzo Servitje: Sonar y Realizar,† Reforma, Club section, May 16, 2008. 12 Legal profit sharing in Mexico was 10%. Profit sharing in Bimbo was linked to productivity and could go from 11% to 13. 5% of profits depending on the results of the company. Source: Company information. 13 â€Å"Bimbo: A 60-Year History of Believe and Create. † Source: www. grupobimbo. com. mx/admin/content/uploaded/ Historia%20Grupo%20Bimbo. pdf. Last viewed: July 8th, 2008. 8 Grupo Bimbo: Growth and Social Responsibility 509-025 In 2005, Bimbo hired a Canadian company to analyze Bimbo’s competitive advantages. They concluded, â€Å"We have analyzed their technology. They have the best in the world. They are leaders in the markets where they are present and have a great distribution network. However, what strikes us the most is that people are committed far beyond what is normally seen in other companies. People identify with the company. We see all workers, at all levels, seeking to give the best in them. That is what truly makes them special. 14 Bimbo was rated one of Mexico’s best places to work during the last eight years. In September 2008, Grupo Bimbo as a whole had more than 97,000 associates, of which around 60,000 worked in the baking division in Mexico. Around 25% of them were international associates and 13% were women. Right from the beginning, Bimbo’s top management did not merely perceive t heir associates as a labor resource, but rather as people who were partners in Bimbo’s mission to create value. They were treated with care, and provided opportunities to grow and learn and advance their quality of life. Grow and innovate was the motto driving Bimbo’s relationship with its associates. Javier Millan, head of Human Relations, put it simply: â€Å"Our competitive advantage lies within our values, outstanding among which is the person. Viewing a person as an individual is the small difference that makes all the difference. Once they are treated that way people get involved, they become interested in the company’s objectives. † Bimbo’s programs for its associates were divided into two areas of support: economic or development. Within economic benefits, Bimbo had health assistance, support for home improvement, and help with wills and deeds. It strongly encouraged long-term retirement savings among its associates. Roberto Servitje said: â€Å"What you truly gain is what you save and invest. † Under personal development, Bimbo offered its associates various courses that covered much more than just training for the workplace. Many courses addressed personal development opportunities such as, improving communication skills, raising healthy families, and so on. There were also educational offerings that enabled associates to complete a high school program, online and on-site English proficiency courses, and a mandatory course on how businesses work and contribute to the economy (to see a description of Bimbo’s programs for its associates, see Exhibit 8). Roberto Servitje said, â€Å"The firm is what its people are, and the people are what their leaders are. † From among the many benefits provided to associates, the health and education offerings were highly valued. Mexico’s public health system was known to be inefficient. It often took long hours to be seen by a doctor and receive treatment, and many visits to the doctor before one could see a specialist. Moreover, few people had access to preventive medicine. Bimbo tried to bridge the gap by providing free complete medical exams to all associates over 40, once a year preventive medical exams for cardiovascular illnesses at Bimbo facilities and follow-up checkups for those identified as needing further monitoring and care. All Bimbo associates were covered by the Mexican government’s health plan, to which Bimbo made a contribution, as did the associates through payroll deduction. In order to enable its associates circumvent the poor system of public care, Bimbo made available its facilities for the government to operate its clinics. Because of their location most of these operated as exclusive clinics for Bimbo employees. Moreover because these clinics were on Bimbo premises, the company was able to offer better infrastructure than what would normally be available to such clinics. 14 â€Å"In Grupo Bimbo, People Make the Difference,† presentation given by Javier Millan, head of Human Relations, 2007. 9 509-025 Grupo Bimbo: Growth and Social Responsibility Health and Nutrition Within Organization for Economic Cooperation and Development countries (OECD), Mexico had the dubious reputation of being second in obesity rankings after the United States. 15 Recent studies16 showed that obesity in Mexico within the total population had increased during the last 60 years, but that this growth had accelerated at an alarming pace in the last 20 years. Obesity growth rates accelerated 10% to 20% in children, 30% to 40% in adolescents, and 60% to 70% in adults. The increase in obesity was most worrying in children (see Exhibit 9). The same study linked the reasons for the increase in childhood obesity to changes in eating habits, to diets high in calories, refined carbohydrates and sodas, and decrease in consumption of fruits and vegetables. This same study stated that the increase in obesity was also related to a decrease in physical activity. In Mexico, the obesity risk for children 9 to 16 years old increased 16% for each hour that they watched TV or played videogames. On average, Mexican children watched TV or played videogames 4. 1 to 6. 3 hours daily. 7 To counter the varied causes of obesity, in 2007 Bimbo launched a health program called Committed to Your Health. The program had many different components roughly divided into five areas: improving product healthiness, education in health and nutrition, promotion of physical activity, research, and being an exemplary firm in terms of health and nutrition (for details of the programs see Exhibit 10). The company published Nutrinotas, which reached 1 milli on print and online subscribers, and distributed sports and nutrition materials for 21,000 students. As part of its efforts to promote physical activity, the company staged a nationwide soccer tournament for children, Futbolito Bimbo Stars. In 2007, 46,000 children aged 9 to 12 participated in the program and the winning team travelled to Venezuela for the America’s Cup soccer tournament. In 2008, more than 50,000 children attended, winning a trip to Disney World. In its 2007 annual report, the company affirmed its commitment to health: The millions of people who enjoy our products each day count on them for quality, consistency and taste. The success lies in staying attuned to consumer tastes and trends. That means enhancing the nutritional value of our products and introducing new, healthy options. In this regard we follow the guidelines of the World Health Organization on reducing fat, salt and sugar content, and decreasing portion sizes†¦We are also innovating by adding functional ingredients to numerous products, for example, to lower cholesterol or enhance mineral absorption. We have created a range of products with less than 100 calories each; and just as importantly, we are investing in mass-market educational campaigns to encourage active, healthy lifestyles. In order to create the necessary research and development infrastructure, Grupo Bimbo had built four Innovation and Nutrition Institutes (‘Institutos de Investigacion y Nutricion de Grupo Bimbo’), two of them located in Mexico, one in the United States and one in South America. 15 World Health Organization, www. who. org last viewed July 8, 2008. 16 â€Å"Obesidad Infantil,† Instituto Nacional de Salud Publica, Nov. 2006. www. insp. mx/Portal/Centros/ciss/nls/boletines/ PME_14. pdf. Last viewed July 7, 2008. 17 â€Å"Obesidad Infantil,† Instituto Nacional de Salud Publica, Nov. 2006. www. insp. x/Portal/Centros/ciss/nls/boletines/ â€Å"PME_14. pdf. Last viewed July 7, 2008. 10 Grupo Bimbo: Growth and Social Responsibility 509-025 Environment Bimbo’s programs in terms of environment protection were divided into five areas: emission reduction, saving water, saving energy, solid waste management and CSR on environmental matters through an institution dedicated to forest conservation and reforestation called â€Å"Reforestamos Mexico. † In the words of Martha Eugenia Hernandez, â€Å"we want to be a Green Company, both inside and outside. † See Exhibit 11 for the impact of its natural resource conservation effort. In 1998, Mexico suffered extensive fires in its forests; Mexico lost 800,000 hectares of forests. The government invited companies to participate in recovering lost forests. Bimbo responded speedily. Its associates raised money, and each peso donated by them was matched by Bimbo. As a result of the company’s (and its associates’) efforts, 1 million trees were planted and 8 natural areas were targeted for improvement. After that impressive achievement Bimbo’s directors decided to extend their commitment to Mexico’s forests on a more permanent basis. As a result, in 2002 Bimbo created a non-profit organization dedicated to protecting the forests and trees of Mexico and named it â€Å"Reforestamos Mexico. † The administrative costs of Reforestamos Mexico was entirely borne by Bimbo, while the costs of the various projects were shared by Bimbo and other firms such as Wal-Mart, Banco Santander, Hewlett Packard, as well as individual donors. Twenty percent of Bimbo’s saving from energy conservation was used to fund Reforestamos Mexico. All Reforestamos’ employees, including the director, were independent. Its director, Ernesto Herrera, had worked for Bimbo prior to this appointment and was passionately committed to its mission. â€Å"I have worked for the environment for 10 years. For me, Reforestamos Mexico has been a dream-cometrue. I work in something that I passionately care about, and in one of the most committed companies in the world. I envision Reforestamos Mexico expanding into Latin America and working along with some of America’s most important environmental NGOs. † From the 27 people that constituted Reforestamos Mexico’s advisory board, only 3 worked for Bimbo. In addition to its Reforestamos Mexico activities, in August 2008, Grupo Bimbo announced that it had begun the use of degradable polyethylene packaging for its products, which made it the first Mexican company to use a 100% environment-friendly material. Ramon Rivera, Operations Director of Grupo Bimbo, commented, â€Å"the products packaged in degradable wrapping preserve their freshness and all of their characteristics exactly the same as those using traditional wrapping, and therefore consumers can have total confidence that the product will continue to be exactly the same. With the technology known as â€Å"d2w,† the degradation of the plastic began as soon as its useful life was over and the plastic discarded. The plastic was programmed to be consumed by bacteria and fungi in the soil, through an additive that reduced its molecular structure. This process of degradation would take a maximum period of 3-to-5 years, in comparison to the normal process that could take as lo ng as 100 to 400 years. 18 Community Bimbo was acutely aware of its close linkages to the community, and therefore had instituted various programs in support. It worked jointly with the National Development Bank for the small and micro enterprise (Nacional Financiera or NAFIN) to help its suppliers with working capital needs. Bimbo also supported many educational programs for both its suppliers and its store owners. For suppliers, Bimbo provided a course that helped them improve their business skills. The topics included cost reduction, quality improvement, and tracking operations online. For store owners, 18 Grupo Bimbo Incorporates Degradable Packaging 100% Environment Friendly, http://www. grupobimbo. com. mx/ salaprensa/index. php? fuseaction=home. oletinlangID=2bolID=212. 11 509-025 Grupo Bimbo: Growth and Social Responsibility Bimbo developed a course jointly with local universities called â€Å"the store-owner university† or â€Å"la Universidad del tendero. † This course covered basic management tools such as accounting, marketing, customer service, operations planning and control, and some basic computer skills among other things. By June 2008, Bimbo had delivered 38 classes to almost 1,000 store owners. In 2007 and 2008, through Televisa Foundation, an institution that sought the development of children and young people of Mexico, Grupo Bimbo istributed 550,000 copies of a Values Calendar and Teacher’s Support Guide, to almost all Mexican elementary schools. Each year the company invited 1 million children to visit its many plants and learn about the food industry. The company had long been a supporter of the Papalote Museo del Nino (children’s museum), providing the funding support for a school program for children from low-income communities to visit the museum. Over 4,500 children visited the museum every year as part of the program. In addition the company directly supported Crisol, an elementary school for low-income children. In addition, Grupo Bimbo supported the activities of the Mexican Foundation for Rural Development (â€Å"Fundacion Mexicana para el Desarrollo Rural†), an organization with more than 40 years of experience that promoted the development of the agricultural sector, and low-income rural families. The company also supported the Center for Integrated Development of the Countryside, A. C. , (â€Å"Centro para el Desarrollo Integral del Campo, A. C. †), which benefited one of the poorest populations of Mexico in the Nayar zone. In a similar vein, the company supported various development programs for indigenous communities in areas such as health, nutrition, and education, through workshops coordinated by Foundation Mazahua Region (â€Å"Patronato Pro Zona Mazahua†) benefiting more than 20,000 people from the Mazahua area of northwestern Mexico State. All-in-all, Bimbo supported many different projects and organizations (for a list of institutions supported by Bimbo, see Exhibit 12), leading Martha Eugenia Hernandez to conclude, â€Å"We have lots of requests for help and we would love to help everyone. We want to be Santa Claus but we just cannot! It is hard to say no, but it is hard to say yes to everything. † Going Forward There was no question in Daniel Servitje’s mind that the internationalization of Bimbo’s business was important for its growth strategy. In addition to increasing Bimbo’s presence in markets such as the United States or Latin America, he also wanted to penetrate markets where Bimbo was not present or where it was just entering, such as China. An important challenge was to improve international profitability, which was lagging behind Mexico’s operations. But the leadership position it had gained in the domestic market and indeed in many markets of Latin America was something that Daniel Servitje did not want to lose sight of. He recalled the passion and commitment with which his predecessors, his father Lorenzo Servitje, and then his uncle, Roberto Servitje, had led the company. They were able to blend the company’s strategy development and its mission and values. He wondered what he could do for an encore. Bimbo was undoubtedly one of the most respected companies in Mexico. How should he go about continuing the tradition in Mexico and rest of the markets it had entered? 2 Grupo Bimbo: Growth and Social Responsibility 509-025 Exhibit 1 Historical Bimbo Sales 800 700 600 500 400 300 200 100 0 1980 82 84 86 88 1990 92 94 96 98 2000 02 04 06 2008 Historical Bimbo Sales (1980 =100) Source: Company information. Exhibit 2 Consolidated Income Statement (million dollars) 1980 426 225 201 150 51 (4) 1 47 24 24 0. 4 23 12. 3% 9. 1% 1997 2,302 1,123 1,179 966 214 11 (14) 211 90 121 5 126 10. 3% 7. 3% 2000 3,279 1,435 1,844 1,506 338 (8) (13) 317 130 187 5 192 12. 0% 7. 5% 2006 5,851 2,724 3,127 2,588 539 (27) 12 524 194 330 3 333 15. 6% 8. % 2007 6,653 3,138 3,515 2,926 590 (22) (36) 537 177 366 6 360 14. 0% 8. 7% USD MM Net sales Cost of sales Gross profit Operating expenses Operating income Integral financial result Other income or expenses, net Income before income taxes Income tax expense Net income before participation in partner companies Equity in income of associated companies Net income ROE ROA Source: Grupo Bimbo, 1980, 1998, 2000 and 2007 Annual report, www. grupobimbo. com, last viewed June 5th, 2008. 13 509-025 Grupo Bimbo: Growth and Social Responsibility Exhibit 3 Financial Information by Region (million dollars) Mexico 1998 NET SALES OPERATING INCOME EBITDA 1,923 266 338 Mexico 2000 NET SALES OPERATING INCOME EBITDA 2,431 356 443 Mexico 2006 NET SALES OPERATING INCOME EBITDA 4,110 510 634 Mexico 2007 NET SALES OPERATING INCOME EBITDA 4,575 542 686 USA 364 11 23 USA 599 (9) 12 USA 1,399 21 52 USA 1,524 19 51 Latam 238 (32) (14) Latam 249 (9) 9 Latam 490 4 25 Latam 699 25 55 Total 2,524 245 348 Total 3,279 338 463 Total 5,851 539 714 Total 6,653 590 796 Source: Grupo Bimbo, 1980, 1998, 2000 and 2007 Annual report, www. grupobimbo. com, last viewed June 5, 2008. 14 509-025 -15- Exhibit 4 Bimbo’s Products and Brands Division Bimbo Mexico Mexico United States Argentina, Brazil, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela China Barcel Bimbo Bakeries USA Bimbo Latin America Bimbo Asia Country Mexico Brands Bimbo, Marinela, Tia Rosa, Wonder, Milpa Real, Suandy Lara, Lonchibon, Gaby, El Globo, among others Barcel, Ricolino, Coronado, La Corona, among others Oroweat, Mrs Baird’s, Bimbo, Entenmann’s*, Thomas*, Tia Rosa, Marinela, Francisco, Old Country, Boboli*, Weber’s*, among others Bimbo, Marinela, Plus Vita, Pullman, Ideal, Holsum, Trigoro, PyC, Bontrigo, Cena, Fuchs, among others. Bimbo Source: Grupo Bimbo 2007 Annual Report. www. grupobimbo. com, last viewed Sept. 9, 2008. * Under license. Example of products 509-025 Grupo Bimbo: Growth and Social Responsibility Exhibit 5 Grocery Retailers Market Share 1999 Wal-Mart Safeway Soriana OXXO Comercial Mexicana Gigante Carrefour Chedraui Costco Casa Ley Comextra 7-Eleven HEB Comercial VH Almacenes Zaragoza Casa Chapa Controladora y administradora de pastelerias Grandes superficies de Mexico Others ( Mostly â€Å"Mom Pops†) Total 0. 8 1. 4 0. 5 0. 2 0. 2 0. 3 0. 2 0. 2 0. 1 0. 9 78. 8 100. 0 6. 6 1. 5 2 1 2 2. 4 0. 9 002 6. 1 3 1. 2 2. 6 3. 2 0. 9 2 0. 6 0. 3 0. 3 0. 3 0. 2 0. 2 0. 1 0. 9 78. 1 100. 0 2004 10. 2 4. 7 2. 6 3. 4 3 1 1. 9 0. 6 0. 3 0. 3 0. 3 0. 2 0. 2 0. 1 0. 9 70. 4 100. 0 2005 11. 5 4. 8 2. 9 3. 4 2. 6 1. 5 1. 8 0. 6 0. 3 0. 3 0. 3 0. 2 0. 2 0. 1 69. 4 100. 0 2006 12. 7 5. 2 4 3. 5 2. 4 2. 1 1. 7 0. 8 0. 5 0. 3 0. 3 0. 2 0. 2 0. 1 66. 1 100. 0 2007 14. 6 5. 7 4. 5 3. 6 2. 4 2. 2 1. 8 1 0. 5 0 . 3 0. 3 0. 2 0. 2 0. 1 62. 7 100. 0 Source: Retailing Mexico, Country market insight, Euromonitor International, May 08 and Retail planet. 16 Grupo Bimbo: Growth and Social Responsibility 509-025 Exhibit 6 Views of Semi-Urban MPs Source: Casewriters. 17 509-025 Grupo Bimbo: Growth and Social Responsibility Exhibit 7 Bimbo’s CSR Programs Source: Company information. 18 Grupo Bimbo: Growth and Social Responsibility 509-025 Exhibit 8 †¢ Bimbo’s Programs for its Associates †¢ Development benefits: ! Development courses for associates o Personal development course: 3 day course on meditation on oneself and life. The topics ranged from ones ideals, work as a means of personal development and community contribution, the company, health and spirituality, role in society, among others. Leadership course for bosses where the motto was: The firm is what its people are and the people are what its boss is. o What is a firm: one day course on the firm? Topics were savings, investment, work, CSR and profits. The firm was explored so that associates would learn the need to have profit and how in a successful firm everyone benefited. o Family integration workshops for associates and their spouses ! Education courses: o Open schooling to associates so that they could finish middle and high school. Online English proficiency courses and on-site English courses o Support for elementary to masters education for associates in Mexico and the United States o Intensive mandatory training course on driving for all sales personnel. o Many production associates wanted to become sales people because wages were higher. Bimbo offered training in sales and driving to production associates so that they could become sales people. o Bimbo offered, in some of its production facilities, summer camps for associates’ children during the summer vacations. ! Savings: Voluntary saving program where 1 to 2% of associates’ wages were kept for a long term etirement savings program. Economic assistance: ! Health: o Bimbo organized a health week where social security came to Bimbo to do preventive medicine tests on associates such as sugar level tests, cholester ol, blood pressure, among other things. o Associates that came out bad in any of the tests were given follow-up checks up throughout the year. o Bimbo had mandatory health checks for associates over 40. o In case of severe health problem, Bimbo helped by putting pressure into the social security system so that the associate got adequate treatment. Bimbo also got private labs to make specialized tests to associates at very low prices. ! Home improvement: o Bimbo organized a home improvement fair through the Mexican institute for home equipment, IMEVI, so that associates could get home improvement credits and better prices on home improvement materials. ! Wills and deeds: o Bimbo got associates special prices with public notaries so that they could regularize their land or home by making deeds as well as wills. Bimbo also helped associates by allowing them to pay for their will or deeds procedures in a monthly basis instead of in a lump sum. Nutritionist and doctor in Bimbo offices to help associates keeping a healthier diet. Company information. Source: 19 509-025 Grupo Bimbo: Growth and Social Responsibility Exhibit 9 Obesity and Overweight Prevalence in Mexican Children 1999 5. 3% 5. 9% 1999 18. 6% 2006 9. 4% 8. 7% 2006 26. 0% % Change 77. 0% 47. 0% % Change 39. 7% Obesity in children 5 to 11 year olds Boys Girls Overweight and obesity in children 5 to 11 year olds Boys and girls Source: Compiled by casewriters using data from Encuesta Nacional de Salud y Nutricion 2006, Instituto Nacional para la Salud Publica, http://www. nsp. mx/ensanut/resultados_ensanut. pdf, last viewed July 7, 2008. Exhibit 10 †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Health programs in Bimbo Social marketing campaign advocating 30 minutes of daily exercise through television commercials, billboards, radio announcements and packaging. Futbolito Bimbo Stars Tournament: Bimbo invited 46,000 children to a soccer tournament where they were given information on the need for physical activity and healthy diet. Mail and e-mail distribution of nutrinotas, an information brochure on health and nutrition, to more than 1 million people annually. Distribution of posters promoting good nutrition in 21,000 public and private schools. Distribution of the book â€Å"Living a Healthy Lifestyle† to all Bimbo’s associates throughout the world and to MPs owners. Elimination of transfats from its products. Reduced portion sizes and created products with only 100 calories Decreased fat, sugar and salt in 8% of all Bimbo’s product portfolio Fortified products with iron that was five times easier to absorb. The Public Health National Institute, in its Nutrition and Health 2006 census showed that children in Southern Mexico had an important iron deficiency. Bimbo developed products that appealed to children and met 20% of their daily iron needs Created a new bread that helped reduce cholesterol Participated in the Alliance of the Heart with Pfizer and Lala where 200,000 people were diagnosed and tested, at no cost, for cardiovascular diseases based on indicators such as cholesterol, glucose and blood pressure levels. Bimbo also made efforts to be an exemplary firm by giving talks to associates on health and nutrition, providing nutritionists for consults, having healthy menus in its cafeterias and recommendations to have physical activity in the workplace. Bimbo gave founding to many health organizations such as The Mexican Foundation for Health (FUNSALUD), The APAC foundation –providing rehabilitation for people with cerebral palsy, the Ronald McDonald Children’s Foundation –supporting programs that directly improve the health and well-being of children around the world, the Juvenile Diabetes Research Fund, the March of Dimes –health education for pregnant women and promotion of folic acid supplements in bread and the Mexican Red Cross. Company information. †¢ †¢ †¢ †¢ Source: 20 Grupo Bimbo: Growth and Social Responsibility 509-025 Exhibit 11 †¢ Impact of Natural Resource Conservation at Bimbo Since 2003, Bimbo decreased its vehicle fleet fuel by 3. 6 million litters and increased their average kilometer per liter by 15% by improved carburetion technology engines and fuel types Since year 2000, Bimbo decreased its energy index per ton produced by 13% and the thermal energy index per ton produced by 34%. Since year 2000 Bimbo had saved 194 million liters of water or 23% of its consumption by water treatment, installing water-treatment systems in plants, collecting water from rain, among other things. By 2008 Bimbo was recycling 85% of their solid wastes through recycling policies. †¢ †¢ †¢ Source: Company information. 21 509-025 Grupo Bimbo: Growth and Social Responsibility Exhibit 12 Organizations and Institutions Supported by Bimbo, among others †¢ Educational Institutions: o Instituto Tecnologico de Estudios Superiores de Monterrey (ITESEM) o Escuela Bancaria y Comercial (EBC) o Universidad de Monterrey (UDEM) o Universidad Nacional Autonoma de Mexico (UNAM) o Instituto de Fomento e Investigacion Educativa (IFIE) Other foundations or institutions: o Televisa foundation o UNICEF o Junior League Mexico City o Papalote Children Museum: from the Support given to the museum, in 2007 4,500 children from public schools and 30,000 children from marginalized communities visited the museum o Fundacion Pro Empleo Productivo o Impulsa o Fundacion Mexicana para el Desarrollo Rural o Patronato Pro-zona Mazahua o Fundacion Tarahumara o Fundacion CIE o Amigos del Museo de Arte Popular: which benefits more than 8 million Mexican artisans Relief efforts: o After the 2007 floods, Bimbo made a campaign to help associates that were damaged by the flood. Over 33,000 associates donated and donations were matched by Bimbo. o In the United States, Bim bo contributed to food drives for the tornado victims in Texas and Kansas International foundations: o Project leaders of the 21st Century (Colombia) o National Park Foundation (United States) o Toys for tots (United States) o United Way (United States) o Junior Achievement (United States) o Institute of the Americas (United States) o Amigos de las Americas (United States) o Young Women Association (YWCA) †¢ †¢ †¢ Source: Social Responsibility Report 2007, Grupo Bimbo. 22

Martin Luther King's speech 'I see the promised land' discuss the Essay

Martin Luther King's speech 'I see the promised land' discuss the impact of rhetoric in political communication - Essay Example The art of rhetoric in communication has been a powerful tool used by people to acquire their goal. History has many famous examples where rhetoric has been used in communication by leaders and activists in the struggle to attain success in a political or social cause. The most famous example is of Martin Luther King whose speeches and writings were rhetorical. He is said to have had excellent powers of oration. Through his powers of verbal, oral and written communication, he was successful in attaining civil rights for his people living in America and who were the citizens of America. Thus, he introduced a society free from color and racial differences where each and every citizen was respected and had equal civil rights. Understanding the Correct Meaning of Rhetoric Rhetoric has many definitions. Along with a positive meaning, the term is sometimes also taken in a negative sense in the current era. Shortly and precisely, it is a â€Å"skill in the effective use of speech.† ( Merriam Webster). In cases where rhetoric is being used to communicate insincerely with the presence of false exaggeration and promises and there is a lot of diplomacy, the negative meaning becomes prevalent which is the â€Å"insincere and grandiloquent mode of language or speech.† (Merriam Webster). Here, the positive and actual meaning of rhetoric is being considered. According to Burton, rhetoric is â€Å"the study of effective speaking and writing, and the art of influencing.† (2011). In his short article, ‘What is rhetoric?’, Burton says that the word has had a variety of meanings. He says that rhetoric focuses on the how of the language, the methods and means of communication rather than the content of what is being communicated. It studies the emotional impact of language and its effectiveness. It breaks communication into content and form. (2011). Relation between Communication Models and Rhetoric McQuail and Windhl (1993) wrote a book titled â₠¬Å"Communication Models for the Study of Mass Communications† in which they gave the main communication ideas or models for the mass communication procedures and vital concepts pertinent throughout graphical and oral concepts and models. Topics that they discuss under the communication models include: 1. Global or International or Cross-border Communications. 2. Procedures of Mass Media and its influence on the Individuals Culture and Society. 3. Premeditated Communication. 4. Audience-Centered Models. 5. New Media and the Information Society. (Holborn Books Review, 2010). Communication models tell us how effective communication should be carried out. Hence, the study of use rhetoric in language can be associated with them. Such models describe how an audience can be effectively conveyed a message so that there can be a social or political (or any other change) through mass correspondence and support. Taking an example of a communication model which is called â€Å"two- way a symmetric model†, this model is also called the persuasion model. In this model, there is two- way communication between the speaker and the public. In this way, the speaker understands the public he is addressing by getting their feedback on issues and then can plan a way to convey his message to receive a positive response keeping in mind what the public wants. (McQuail and Windhl, 1993). Use of behavioral and social sciences helped in the development of this model. Scientific study of human mind and psychology and its application in effective communi

Inventory management Essay Example | Topics and Well Written Essays - 750 words

Inventory management - Essay Example While VMI does require a strong partnership and trust relationship, given the fact that it decreases expenses, enhances strategic product development, and leverages available technology, there is no reason to think that an upsurge in demand will change the fundamental principles that make VMI work. Although Scouras takes a generally negative position on VMI and feels that suppliers should not make inventory management a core competency, there is much to be said for the system itself. His assertion that the success of the methodology depends upon the economic climate is not supportable in light of the fundamental benefits provided to both suppliers and retailers regardless of the status of demand. The first notable advantage is that VMI decreases expenses on both ends of the supply chain. For the supplier, efficiencies in purchasing, ordering, shipping, and warehousing are increased while customers receive the cost benefits associated with carrying less inventory (Coleman and Poulan, 53). Supply chain efficiency is always a good thing and changes in the rate of demand for any particular product do not alter that fact. The argument that suppliers incur a higher risk due to their management of inventory is unavailing; suppliers are able to directly control the amount of productio n, and would be able to adjust their production processes to meet the level of demand present in the market at any particular point in time. In fact, the use of VMI allows suppliers to more accurately gauge which products are experiencing higher demand. A second significant advantage provided by VMI is the fact that it allows suppliers to engage in strategic product development. Users of the system have found that it brings them closer to their customers, provides more information on consumer preferences, and allows them to adjust and manage retail stocks (Lowson 76). The benefit of this proximity is that suppliers are able to develop new or improved

Making the Kitchen Floor at the Restaurant Less Hazardous Research Proposal

Making the Kitchen Floor at the Restaurant Less Hazardous - Research Proposal Example The laxity in correcting surface safety conditions subjects the users and the public to encounter the hazards. There are several types of injuries resulting from the accidents due to poor floor conditions. The injuries range from broken bones, severe cuts, burns, and sprains. The injuries further affect the overall workmanship of those affected. There are several causes of floor relating accident. The best way of ensuring safety against flooring hazards is by ensuring the floors are in good conditions. Workplace safety is an ethical concern for everybody at the place of work. A good number of workers at the restaurant get injuries while on duty every year. In the past five years, about 25 workers have got injuries due to the poor conditions of the restaurant floor. Extra partial of the employees who get injuries are forcefully taking day offs nursing their injuries or attending to hospital for treatments. Some staff has since got permanent disabilities from the wounds. The types of i njuries resulting from the poor floor conditions range from broken bones, severe cuts, burns, and sprains. The last five cases of floor based accidents recorded austere injuries with one of the female workers Michele suffering permanent knee injury that have since paralyzed her movements and so she no longer get to work. The number of employees taking day offs is also on the rise posing challenges on the company’s performance because increase in the number of absentees reduces workforce and in turn affecting the quality of service. This report provides information to the restaurant supervisors, managers and kitchen workers on the various sources of personal accidents while in the kitchen. The immediate course of action and the various safety measures that are considered best to reduce the cases of kitchen accidents. The report identifies the loopholes on personal security.

Should cell phones be allowed on airplanes Essay - 2

Should cell phones be allowed on airplanes - Essay Example Airplanes are very sensitive to signals that are coming into and going out of them. The fact that airplanes can be intercepted by these signals is an alarming issue which must be raised at all fronts. Even more important is the reality that dawns upon everyone – cell phones are the bane as far as airplane flights are concerned. They must be banned at the earliest and allowing the users to communicate or text through them is fatal to the basis of safety whilst being on a flight. The question that arises here is that how would people be able to stay in touch with their near and dear ones, especially when the flights take a lot of time. One shall believe that there is absolutely no substitute for safety of the passengers and nothing should be allowed if it comes in the wake of the same. Hence cell phones due to their dangerous signals and similar transmission issues should be shown the door as far as the airplanes are related. Since airplanes have state of the art technology regimes working in them, it is the responsibility of the airline to ensure that the cell phones are not allowed no matter how difficult the circumstances are or how influential the passengers turn out to be. The rules are the same as far as the usage of cell phones are concerned (Bedord 2008). There have been some airlines which have allowed their passengers to make free use of cell phones but what these airlines are forgetting is the fact that these cell phones can have serious drawbacks on the smooth functioning of the aircrafts as well as the signals which are being sent to the pilot as well as transmitted from his end. A great deal of responsibility rests with the pilots and their crew to ensure that the aircrafts are cell phone-free because this is in the better interest of all and sundry. One of the most important reasons behind avoiding cell phone usage lies in the research that has been conducted thus far. It has been demonstrated that

Reflection & Application Essay Example | Topics and Well Written Essays - 500 words

Reflection & Application - Essay Example For a given effective conflict there are two kinds of communication that enhance it. This includes unproductive communication and constructive conflict communications. Unproductive conflict communication is seen to be negative; this can hurt individuals, destroy relationship and also can undermine the possibility of resolution. Unproductive conflict communication is well understood in three stages. The early stage, here is the foundation of conflict and it is seen that there is disconfirm between the individuals who are in conflict. At this phase individuals tend to listen poorly as others will be selective as they will be keen on the points they want and ignore the rest. There is a negative climate and both parties assume that their partners are sorry. If Husband say, â€Å"I want us to move into a bigger house this is congested.† The wife reply, â€Å"that’s trash.† This shows that the wife disconfirms his husband view by giving a negative answer. Also we have the middle stage, it’s where the negative climate is already set and it has a lot of interruptions which disrupt the flow of the chat most frequently. The parties start to flashback the past events which they encounter. In this case the Husband may say that the wife is irresponsible she fears more duties and that’s why he found house dusty yet the wife was there not to clean .She also mean in that she fear to spent more in case they move in a bigger house. Lastly we have the later stage there is counterproposals as individuals are seeking to find solutions to the problems and due to limited time and energy each person pushes to have his or her view taken. None wants to accept the others proposal. The Husband proposes, â€Å"May we can get enough accommodation for any visitors who come by,† The wife proposes, â€Å"may the visitors could be accommodated in the servant’s quarters. The constructive conflict communications on the other hand creates supportive,

Free Will vs. Determinism Essay Example | Topics and Well Written Essays - 2250 words

Free Will vs. Determinism - Essay Example The other argument for determinism is causation, or causes and effects. This argument depends on relationships that should happen with the same results every time, such as a baseball breaking a window, breaking the window. Basing on this, everything in the universe has a cause. And if all the causes and the events were known, then it would be possible to easily predict the future. If everything can be foreseen, then this proves that nothing that anyone does can change the courses ÃŽ ¿f the future. This, ÃŽ ¿f course, is not possible. If determinism were true, no person would be able to change his actions, therefore no one could ever be held morally responsible for his own actions. Common sense says that we can change our actions by our own choice. (Slife 80-107) Everyone in this world has common sense. In this argument determinism is definitely not true. One can want to do something, but from past experiences, can stop and not do the actions he had planned. A thief, who finally got caught and suffered two awful years in prison, can decide to not steal after seeing a desirable pair ÃŽ ¿f pants lying openly on a rack. He can restrain himself from doing wrong, after realizing from past consequences. This leads to the next argument. We can and have overcome our desires and inclinations. Both common sense and fact show that we can actively change our behavior. Yet a determinist would say that we only perceive that we can change our actions and behavior. But, that too, is false. Before, I wanted an expensive shirt tha t I really, really liked, but I, then, remembered the last time I bought a shirt that expensive, begging on my knees to my mom to buy it for me, and I rarely wore it. That made my mom really mad. This would leave me to not buy that desirable shirt, changing my actions (I really have not bought an expensive shirt, after that incident ). Free will states that we do not feel forced to act. At the time ÃŽ ¿f a

Cathay Pacific Airlines Essay Example | Topics and Well Written Essays - 4000 words

Cathay Pacific Airlines - Essay Example It is with regards to this fact that the research has endeavored to conduct a thorough analysis of the STP strategies that have been adopted by Cathay Pacific Airlines till date. This allowed the researcher to analyze the effectiveness of these strategies as far as adding customer value is concerned. This analysis has been grounded on the basis of situation evaluation that enabled the researcher to explain the environment (both macro and micro) in which Cathay Pacific has been operating. By doing so, the researcher was able to justify the strategies adopted by the airline in accordance with the macro as well as microenvironment within which the company operates. The nature of this research is purely qualitative in nature where the researcher has attempted to analyze secondary information that is available over different scholarly journals, online databases and other websites relevant to the company of choice. The conclusions and recommendations pertaining to the research have been st ated accordingly. It is a widely known fact that the world of business is an ever-changing environment. In such an intensely competitive environment, a leading business sometimes fails to maintain its position as the market leader as a result of inappropriateness in terms of adapting to the dynamic world (G. T. Haley, U. C. Haley, and Tan, 2012; Markus and Loebbecke, 2013). There are certain exceptions where companies adopt prudent strategies that provide them with the necessary ammunition to stay ahead in the race. One such company is the Hong Kong-based airline and cargo carrier, Cathay Pacific. The company has long been known to adopt and implement proper strategies which have helped the organizational managers to compete with the likes of airline giants such as Air China, Singapore Airlines, Dragon Air, Emirates and Lufthansa (CAPA Centre for Aviation, 2014). World leaders and academic scholars have been noted praising the market strategies in particular adopted by the company that has enhanced it s competency in this fiercely competitive industry.

Growing afraid Essay Example for Free

Growing afraid Essay Pip describes the afternoon as being raw, which describes the bitterness of the weather, the weather is almost attacking Pip. The graveyard can be described as very old because overgrown with nettles lays a churchyard, which is uncared for and in an instant it could just crumble away. Pip again adds significant words, as he repeats all of the names on the gravestones, Alexander, Bartholomew, Abraham, Tobias and Roger that have died in this harsh place, Pip reads it as if it were a list with so many people there, who have been there for a long period of time. Dark, flat, wilderness beyond the churchyard again explains the lack of community and the Isolation around the area. Dickens personifies wind as the wind was rushing, as if it were rushing to get Pip who was at the time a small bundle of shivers growing afraid. The marshlands had an effect not only on Pip, but the convict also, the convict had been smothered in mud and lamed by stones and cut by flints, and stung by nettles and torn by briars, showing he had escaped for a long time and had spent most of his time hiding in the marshlands. As the convict roughly treats Pip, he tilts him over, gradually down to the floor, he gives Pip a greater sense of helplessness and danger which adds to the atmosphere significantly. Toward the end of the chapter, a sad atmosphere is created, as the convict hugged his shuddering body in both arms clasping himself as if to hold himself together. The convict limps toward the low church wall producing an image of one who is close to death. Pip creates another childish imagination but this one describes the dead rising up stretching up cautiously out of their graves, showing how much fear he had in him at the time. The marshes are depicted as just a long black horizontal line with the sky being just like a row of long angry red lines and dense black lines intermixed, describing the darkness, and anger in Pips world. Charles Dickens leaves you with eerie images of death, of a limping man, as if he were a pirate come to life and come down and going back to hook himself up again. We are introduced to Miss Havisham first as an immensely rich and grim lady, a notorious woman who lived in a large house that was heavily barricaded against robbers. She is described as living a life of seclusion which leads us to believe that she is isolated, miserable and depressed. Pip describes her as being the strangest lady he had ever seen. She was dressed in rich materials, satins, lace and silks, all that are symbols of wealth. She had a long white veil dependent from her hair which makes us believe that she is a bit odd wearing bridal wear for no apparent reason. Her hair was white which symbolizes that she is quite old. Another symbol of wealth is created because she had some bright jewels sparkling around her neck. Pip states that the bride within the bridal dress had withered like the dress which is another clue to her being quite old. We are given another unhealthy image of Miss Havisham, of her dying, the book reflects this by stating that there was no brightness left but the brightness of her sunken eyes and her figure had hung loose and had shrunk to skin and bone. She states that she had never seen the sun since she was born, this makes the reader feel that she is again isolated and hiding away from life outside. She is also a cold-hearted person, because she says that her heart was broken with an eager look on her face. We learn that she despises adults, and that she acts like a child, the novel portrays this by stating that she has sick fancies and she orders Pip with an impatient movement of the hand to play. When Estella came to play with Pip, Miss Havisham says to Estella that she can break Pips heart, this indicates that Miss Havisham has set out to seek revenge on men, and that is one of the reasons why she brought Pip to her house. There is a sense that life has ceased for Miss Havisham, the book shows this by stating that her silk stocking once white, now yellow had been trodden ragged. Pip says that the frillings and trimmings on her bridal dress looked like earthy paper which describes it as being fragile, like Miss Havisham herself. After Pip had finished playing cards with Estella, Miss Havisham states You shall go home soon, Play the game out this illustrates to the reader that she is depressed and emotionally hurt, and is not to used to the company of others, so she sends him away. She had an appearance of dropped body and soul, within and without, under the weight of a crushing blow which leads us to believe that the marriage which didnt take place, has caused her to drop her body and drop her soul. Miss Havisham once again thinks highly of herself, acting as if she owns Pip, she expresses this by stating When shall I have you here again? . We also learn that she is a misguided woman because she says she doesnt know anything about the days of the week, or the weeks of the year. We first learn that Estella is selfish and speaks in an scornful manner to anyone she isnt familiar with, the evidence of this is that after Pip politely said that she could go in first, she replied by saying Dont be ridiculous boy; I am not going in and she also left Pip in the dark by taking the candle with her. When Pip called her name out to play with him, she didnt come straight away, she took her time, deliberately trying to be awkward. When Miss Havisham tried the jewel on Estella, she obviously had intentions for her to get married. Estella thinks she is better than Pip, the evidence of this is that when she was ordered by Miss Havisham to play with Pip, she replied With this boy! Why he is a common labouring boy! . When Estella asked Pip what games he played, she asked it in the greatest disdain which makes us believe she is strict and again scornful and looks down on lower classes. Estella is used as a weapon, a heartbreaker by Miss Havisham, who as we know wants to treat men as she was treated, Miss havisham illustrates this by stating beggar him to Estella. Estella has no respect for Pip and thinks highly of herself and no one else, the evidence of this is that she says, he calls the knaves, jacks this boy! and what coarse hands he has. This leaves an effect on Pip as he becomes ashamed of his hands. She was watching Pip creating tension, trying to make him do wrong, so that she could insult him more on his faults. Pip tells us this by stating she was lying in wait for me to do wrong; and she denounced me for a stupid, clumsy labouring boy As Pip was whispering to Miss Havisham, even though she wasnt saying anything, Estella was making Pip say nice things about her with her eyes, the evidence of this is that she was looking at Pip with look of supreme aversion. As the game between Pip and Estella finished, Estella threw all of the cards down as if she despised them for having been won of Pip, this shows that Estella is spiteful, treats Pip disdainfully and she is very proud. Estella was to told feed Pip, so she put the food down on the ground without looking at Pip as if Pip was a dog in disgrace, this shows that Estella again thinks Pip as being lower class and she has contempt for Pip. Estella had made Pip cry, she looked at him with quick delight as being the cause of the tears, this proves she has no feelings and is satisfied for making him cry, this makes her not a likeable character at all. The first Impressions of Miss Havisham`s house is that it is a huge house filled with mystery, dismal house, barricaded against robbers which reflects the owners feelings. The house can furthermore be described as bleak and nervous for anyone who approaches it, with its great front entrance having two chains across it. It is a dark, gloomy place, with a sense of bad experiences. The text tells us this by stating, the passages were all dark and still it was dark, and only the candle lighted us. Miss Havisham`s room was also dark, she obviously prefers darkness, and all of the candles represent the light in the room, the evidence of this is that a pretty large room, well lighted with candles and no glimpse of daylight was to be seen in it. There is a sense of chaos in the room as everything is untidy, dresses and half-packed trunks were scattered about also Miss Havisham only had one shoe on. Everything was left as it was years ago, all confusedly heaped about the looking glass. Pip relates Miss Havisham to a waxwork he had once seen, with her skin sallow. He also makes a reference to death by describing a skeleton in the ashes of a rich dress. Miss Havisham is almost a ghost in her own house, the evidence of this is that waxwork and skeleton seemed to have dark eyes that moved. All of the watches and clocks in her room had stopped at twenty minutes to nine, which is deliberate and could be linked with her marriage that didnt take place. Pip is made to feel vulnerable, he has no choice but to do what Miss Havisham says, this is because he had the desperate idea of starting round the room meaning that he had to embarrass himself in front of Miss Havisham. She asked Pip if he was sullen and obstinate, he is obviously very misunderstood. Miss Havisham becomes frustrated with him and pitiful for him, the book expresses this by stating So new to him So old to me So melancholy to both of us! Miss Havisham again makes Pip feel discomfort as he is made to shout out Estella in a dark and mysterious passage of an un-known house again he is made to embarrass himself. Another sense that life has seized for Miss Havisham is that there are pale, decayed objects which also creates a deathly and unsettling atmosphere. Pip also describes her clothes as grave-clothes and her long veil looking like a shroud both of which are linked with a corpse. As Pip leaves Miss Havisham`s house, he states that the rush of daylight quite confounded him, this is another clue that the house is a very dark place. Toward the end of the chapter, we feel pity for Pip, because Estella treats him so badly, but he is strong because he refuses to cry in the presence of her, even though his feelings are bitter. This also shows that he wishes he had come from a family who were more of an upper class, than the family he was brought up with, because then maybe Estella would have treated him better.

Marriage and Family Structure Essay Example for Free

Marriage and Family Structure Essay â€Å"Marriage is not a ritual or an end. It is a long, intricate, intimate dance together and nothing matters more than your own sense of balance and your choice of partner. These were words of Army Bloom while commenting on the topic of marriage (Sardone 2010). Human race is a product of a family in one way or another. However, not all can be said to exist in the planet as result of marriage. They are those that were born out of wedlock and either live with one parent or have never known any of their parents. Nevertheless, marriages still take place and families continue to exist. With the development of society, both the marriage and family structure have undergone transformation and many have veered off from the traditional definitions of the same. This paper is aimed at showing that marriage and family are important parts of any culture despite there being different types of marriage and family structure. According to Goepfrich (2007, p 3) in his book â€Å"Marriage, Divorce and Remarriage, marriage can be defined as â€Å"the social institution under which man and woman establish their decision to live as husband and wife by legal commitments or religious ceremonies among others. † Goepfrich acknowledges that for people to be recognized as married, they must have witnesses and the ceremony conducted by either a civil servant or a religious minister. However such a statement by the author ignores the fact that there are so many people who claim to be happily married yet they have never been legally married. In some cultures especially in the places such as Africa, a marriage can be validated by traditional elders without the necessity of the couple being awarded a marriage certificate. However, one thing agreeable to all is that a marriage will lead into a family; since any couples get married to form a family. Types of Marriages Authors have classified marriage into different categories depending on the context. The Sociology Guide (2010) divides marriages in several types; polygyny (polygamy), polyandry, group marriage, monogamy; under monogamy there is serial monogamy and straight monogamy. Polygyny (Polygamy) In this type of marriage, a single man has more than one wife at a particular period (Sociology Guide 2010). There are different cultures that do not view this type of marriage as valid and therefore it is not encouraged. Civil laws in many countries do not recognize polygamous families and this leads the man to either live with the other wives secretly or without valid wedding certificate. Christianity as a religion teaches that a marriage should be â€Å"one-man one-wife† and thus one is required to declare that he has never married before and if he had done so, the wife had died. Some Christian denominations do not even join divorcees in the holy matrimony. However in Islamic cultures as well as in societies in South Africa, polygamous marriages are recognized. A good example is that of the incumbent president of South Africa, Jacob Zuma who has more than four wives. Sororal polygyny or sororate is a situation where one man has married blood sisters, while in non sororal polygyny, the wives are not blood sisters (Sociological Guide, 2010). Polyandry Though not as common as polygamous marriage, this type of marriage entails one woman having more than one husband. This is not recognized in many cultures and therefore those who involve themselves in such do not do it in open. However, some cultures allow blood brothers to share wives especially if the husband is impotent or he only sires children of one sex. This type of marriage is referred to as fraternal or alelphic polyandry and is very common among the Todas. In non fraternal polyandry, the husbands are not related in any way and the other men cannot claim the woman as their wife at that particular time when he is living with one of them (Sociological Guide, 2010). Monogamous Family This type is regarded as the ideal type of marriage in addition to being the most common and acceptable by nearly all cultures and religions, even those that accept the other types of marriage. It is a one-man one-husband marriage. Under this type of marriage, there is the serial marriage where a husband remarries after the demise of his wife. In such a situation, this is not regarded as polygamy. Of recent, it has become common for the spouse to get another wife/husband after divorce. However, some people chose to remain single after the departure of their spouses. In what is referred to as a straight marriage, the spouse may not be allowed to remarry under any circumstances (Sociology Guide, 2010). Forced Marriages In this type of marriage, the woman is abducted and the husband rapes her. In those cultures where forced marriages are practiced, there is a belief that once a man has intercourse with a woman, he automatically becomes her husband. This practice however is not very common in many societies of the world and is therefore detested in those cultures that do not practice it. In some African cultures, girls are married off to elderly men while they are still toddlers in exchange of livestock. The child continues to stay with her family until she reaches puberty and this is when she is taken to the husband by the parents, whether willingly or unwillingly (Sfetsu, 2009). Same sex Marriage The issue of same sex marriage has generated more heat than light in the contemporary society, with some supporting it while others demonizing it. However, same sex marriage has been legalized in different states of the world. Sexologists have used the term homosexuality to refer to people who have â€Å"a same sex gender sexual orientation† However, in the community, the term ‘gay’ has been used to refer to male homosexuals with the term ‘lesbian’ referring to female homosexuals; sometimes ‘gay’ refers to both women and men. There are some who are attracted to people of both genders and are referred to as heterosexuals (Cantor, 2006, p. xiii). Those who oppose the same sex marriage argue that they are unnatural and that they provide the nonconductive environment for the raising of children. They also argue that it threatens marriage as an institution in addition to going against religious principles among other reasons. However, proponents of homosexuality state that homosexuals are human beings and thus have their own rights (Bidstrup, 2000). Marriage in the Western Culture In this century, marriage in European and American culture is often legally defined as monogamous. This does not mean that there are no few societies that do still practice polygamy while others are in what is referred to as open marriages. In latter form of marriage, the spouse has the freedom to leave when he or she feels like. In the Western world, divorce has been made less complicated and thus has increased in rate. Marriage is seen as a legal covenant which recognizes the emotional union of the couples and can be terminated any time the partners feel like. In this world, it is the woman who is granted the custody of child and not the husband in case of a divorce or separation. In addition, all the partners have the duty of supporting their children (Sfetcu, 2009). When a child has been born out of wedlock, he or she is entitled to enjoy the same rights just like those that are legitimate. In the Western cultures, partners are protected by law from rape by their spouses and those who do so may find themselves in the court of law. Moreover, the law defends wives or even husbands from being physically abused or disciplined. In this culture, wealth that has been acquired since the couple married is often divided among the couple in case of divorce. What one gets however is determined by a court of law or community property law (Sfetcu, 2009). Marriage in the Eastern World In these cultures, marriage is regarded as being quite different from the way it is regarded in the Western world. For example in the former, polygamy is permitted; in fact men with many wives are generally considered as being wealthier than those with one wife. A large part of the population in the Eastern world is Islamic and though the religion advocates for the marriage of a man and woman, the Quran allows a man to have a maximum of four wives (Sfetcu, 2009). However in such societies, all the wives must be treated as being equal by the man. In states where the larger part of the population is Muslim, marriage is only permitted when both partners are Muslim; otherwise non Muslims must first denounce their religions and embrace Islam. In some societies in China, a man in the upper class would first be formally married and then later allowed to get concubines. However, the current communist regime does not permit polygamy but only monogamy (Sfetcu, 2009). Family Structure As years have come and gone, the society, including the family, has undergone great transformation. The term â€Å"family† has traditionally been used to describe the father mother and children as a unit. However, this structure has changed over time. The common types of family structure include childless, nuclear, extended as well single (Shelton, 2010). Nuclear Family Shelton (2010) defines a nuclear family as that family that â€Å"consists of a mother, father, and their biological or adoptive descendants, often called the traditional family† Many anthropologists usually regard this type of family structure highly than any other type of family and conducive one for the rearing of children. However, there must be emotional support, environment of love, economic support as well as enough time spent together. Single Parenthood Of the types of the family structures listed, this can be regarded as one the newest. This is because in the olden days, the society could not have imagined that a person could have lived without either a wife or a husband. In case of death or separation, remarriage would either take, place or the woman would be inherited by the brothers. However, with the economic independence of women, many usually decide to stay single after the separation, divorce or death. Some women are not interested in marriage and therefore choose to have children or one and raise them on their own. Research that has been done has shown that 25% of the children are born by women who are unmarried and mostly teenage mothers. Proponents of this type of family structure have stated that it has less pressure especially if it is formed after a divorce. However, some psychologists have claimed that this kind of marriage is disadvantageous especially to children as sometimes it is associated with juvenile delinquency (Shelton, 2010). Childless Family It is often the desire of many, if not all, couples to have a child or more after marriage; however, this is not always the case. A couple may also not be able to bear a child because of either social or biological problems. However, others may later get a child of their own in future or just decide to adopt one. Though many of such couples may opt to stick together, in some cultures however, lack of children after marriage is viewed negatively and the man if forced to remarry. The brothers of the husband may also be required to sire children for their brothers if it is realized that he is impotent. Others may however decide to rear a pet or two who acts as substitutes (Shelton, 2010). Extended Family An extended family can be described as a group of family members that is made up of adoptive or biological parents together with their children as well as other members of that family. In many global societies, an extended family has been described as â€Å"the basic family group. † In some cultures such as those with Asian origin, an entire extended family may live under the same roof. These may include; uncles, aunts, grandparents and even foster children. Sometimes children of parents who have died or separated may be raise by their grandparents (Mosby’s Medical Dictionary, 2009). Conclusion Despite the many types of marriage and family structure, one thing that is clear is that, marriage and family are important part of the human race. This is why all cultures in the world have both. Marriage is often viewed as a gateway into a family, though there are those that form families without marrying formally. It is however important for people to formalize their marriages as it will be easier to deal with some setbacks in the families such as divorces or death. .